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Marketing 2011
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Public Relations 2011
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Marketing
The 2011 Food Network South Beach Wine & Food Festival presented by Food & Wine had a successful year of ticket sales, as well as local, national and international media outreach. The integrated marketing plan included several outreach programs such as ads in major local and national publications, radio giveaways, television commercial spots, e-mail blasts, web banners, e-newsletters, and festival direct mail pieces. Below you will find a summary of mediums that lead to over $5 million in earned media value and over 427 million media impressions.

» Click here to find out more about 2011 Marketing Outreach

Public Relations

The Festival’s EDITORIAL COVERAGE included the publications and websites mentioned below, among others, and garnered approximately 3.8 billion media impressions valued at approximately $8.4 million!

» Click here to find out more about the 2011 Public Relations Summary

 

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