The 2010 Food Network South Beach Wine & Food Festival presented by Food & Wine had a successful year of ticket sales, as well as local, national and international media outreach. The integrated marketing plan included several outreach programs such as ads in major local and national publications, radio giveaways, television commercial spots, e-mail blasts, web banners, e-newsletters, and festival direct mail pieces. Below you will find a summary of mediums that lead to over $3 million in earned media value and over 247,670,201 media impressions.
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| TV Commercials |
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| The Festival’s local and national television commercials were aired on the following networks: |
- Food Network (national & local)
- Comcast Cable (Cable Advertising Works) Local Television (various channels)
- The Welcome Channel: Miami/Miami Beach Hotels
- Broadway Channel: New York City Hotels
- Clear Channel Interspace Airport – Ft. Lauderdale Airport video in baggage claim terminals
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| Print Advertorial Coverage |
Festival ads ran in the following publications: |
- Around Town Magazine
- Boca Raton Magazine
- Cigar Aficionado
- Chicago Social
- Dining Out Miami
- Eats
- Edible South Florida
- Every Day with Rachael Ray
- HOME Ft. Lauderdale & Miami
- Florida Table
- Florida Travel + Life
- Food & Wine
- Food Arts
- Front Desk New York
- Front Desk Chicago
- MANHATTAN
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- Market Watch
- Miami Herald
- MIAMI Modern Luxury
- Miami Monthly
- Miami New Times
- My City Eats (ORL & MIA)
- New York Times
- Selecta magazine
- South Florida Business Journal
- Southern Beverage Journal (National run)
- WHERE Miami
- Wine Spectator
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| Radio Promotions |
The 2009 Festival’s radio promotions included ticket giveaways, contests and interviews in the following radio stations: |
- Y100
- Big 105.9
- 93.9 MIA
- 103.5 The Beat
- WIOD 610 AM
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| E-Newsletters |
E-newsletters created by our corporate partners included: |
- AMEX Entertainment Access Green Newsletter, AMEX Latin America Platinum E-Newsletter, AMEX Latin America Standard E-Newsletter
- City of Miami Beach
- Delta E-Newsletter
- Food Network E-Newsletter
- Food & Wine: The Dish
- NEW YORK TIMES
- TASTING TABLE
- THRILLIST
- URBANDADDY (MIAMI & NEW YORK)
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| Email Blasts |
These were sent by the following sponsors:: |
- Amex card member statement messages, Amex entertainment access weekly, Amex Latin America gold/plat email blast
- BizBash FL
- Biltmore Cellar Club
- Delano
- Gansevoort South
- Florida Travel & Life
- Justaskboo.com
- Miami Beach Chamber of Commerce
- Red, The Steakhouse
- Selecta Magazine
- Viceroy
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| Banners |
Below, we have listed several of the websites that our banners appeared on: |
- Amex Cardmember E-statement banner ad
- Bevnetwork.com
- Boca Raton magazine
- Cigar Aficionado
- City of Miami Beach
- Eater.com
- Eats.com
- Florida Table
- Food Network
- FoodBuzz.com
- Insatiable Critic
- Miami.com
- SOCIALMIAMI.COM
- TRAVELOCITY
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| Billboards |
Billboards were located throughout Miami Dade and Broward. |
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| Festival Promo Pieces |
These included: |
- Miami Magazine’s Official Guide to the 2010 Food Network South Beach Wine & Food Festival
- 2010 Food Network South Beach Wine & Food Festival Grand Tasting Notes
- Save the Date Card
- Food Network Sweepstakes
- Time Out New York Sweepstakes
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| Impressions Summary |
- Marketing Impressions (official guide, billboards, ads, eblasts, etc.)
247,670,201
- CISION audience impressions (TV segments 2/6-3/8/2010)
34,842,595
- BurrellesLuce (print and online publications – sept09-march10)
1,722,351,453
Total: 2,004,864,249
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