The 2011 Food Network South Beach Wine & Food Festival presented by Food & Wine had a successful year of ticket sales, as well as local, national and international media outreach. The integrated marketing plan included several outreach programs such as ads in major local and national publications, radio giveaways, television commercial spots, e-mail blasts, web banners, e-newsletters, and festival direct mail pieces. Below you will find a summary of mediums that lead to over $5 million in earned media value and over 427 million media impressions.
|
| TV Commercials |
| |
| The Festival’s local and national television commercials were aired on the following networks: |
- Food Network (national & local)
- Comcast Cable (Cable Advertising Works) Local Television (various channels)
- The Welcome Channel: Miami/Miami Beach Hotels
- Broadway Channel: New York City Hotels
|
| |
| Print Advertorial Coverage |
Festival ads ran in the following publications: |
- Around Town Magazine
- BizBash (Miami, Chicago, New York)
- Boca Raton Magazine
- Cigar Aficionado
- Chicago Social
- City Link
- Cravings
- Delray Magazine
- Dining Out Miami
- Edible South Florida
- Florida Medical Business
- Florida Travel + Life
- Food & Wine
- Food Arts
- Front Desk New York
- Front Desk Chicago
- Gulfscapes
|
- Joia Guide
- MANHATTAN
- Market Watch
- Miami Herald
- MIAMI Magazine
- Miami New Times
- New York Times
- Ocean Drive
- Selecta magazine
- South Florida Business Journal
- South Florida Opulence Magazine
- South Florida Parenting
- Southern Beverage Journal (National run)
- The Lead Miami Beach
- WHERE Miami
- Wine Spectator
|
|
| |
| Radio Promotions |
The 2011 Festival’s radio promotions included ticket giveaways, contests and interviews in the following radio stations: |
- Y100
- Big 105.9
- 93.9 MIA
- WIOD 610 AM
|
| |
| E-Newsletters |
E-newsletters created by our corporate partners included: |
- AMEX Entertainment Access Green Newsletter, AMEX Green Card Newsletter, AMEX Gold Card Newsletter, AMEX Costco Newsletter, AMEX Daily Wish Email Alert
- City of Miami Beach
- Food Network E-Newsletter
- Food & Wine: The Dish
- THRILLIST
- Groupon
- Wine Spectator Sips & Tips
|
| |
| Email Blasts |
These were sent by the following sponsors:: |
- Amex card member statement messages, Amex entertainment access weekly
- BizBash (Miami, Orlando, Chicago)
- Boca Raton Magazine
- Florida Travel & Life
- Justaskboo.com
- Miami Magazine
- Selecta Magazine
|
| |
| Banners |
Below, we have listed several of the websites that our banners appeared on: |
- Amex Cardmember E-statement banner ad
- Bevnetwork.com
- Boca Raton magazine
- Cigar Aficionado
- City of Miami Beach
- Eater.com
- Food Network
- Groupon
- Miami.com
- Miami Hotels
- THRILLIST
- Wine Spectator
|
| |
| Outdoor Promotions |
- Food Network talent was featured on 100 Street Pole Banners throughout Miami Beach while another 50 Street pole banners in Miami's Design District showcased the six chefs at Wine + Dine + Design presented by Gilt City
- Clear Channel Outdoor Billboards were located throughout Miami-Dade during months of January and February
- The Festival secured the south wall of the Miami Herald building to feature a 60-foot tall banner
|
|
| Festival Promo Pieces |
These included: |
- Miami Magazine’s Official Guide to the 2011 Food Network South Beach Wine & Food Festival
- 2011 Food Network South Beach Wine & Food Festival Grand Tasting Notes
- Food Network Sweepstakes
|
| |
| Impressions Summary |
- Marketing Impressions (official guide, billboards, ads, eblasts, etc.)
427,786,547
- CISION audience impressions (TV segments 2/6-3/8/2010)
45,088,976
- BurrellesLuce (print and online publications – sept10-march11)
3,831,509,537
Total: 4,304,385,060
|
