The Festival received numerous ON-AIR MENTIONS, creating over 45 million audience impressions and a total publicity value of approximately $2 million. An overview of clips is provided below:

• Market: Cable [CA]
  Date:  02/20/2011  Time:  9:00pm 
  Aired On:  COOK
  Show: Food(ography)
  Estimated Audience Number:N/A
  Estimated Publicity Value: $N/A 

1. Market: Nationally Televised [NT]
   Date:  02/22/2011  Time: 4:00pm 
   Aired On:  UNI   
   Show: El Gordo y La Flaca
   Estimated Audience Number: 1,602,317
   Estimated Publicity Value: $72,536.89 
   
   
2. Market: Miami-Ft. Lauderdale. FL [MI] [16]
   Date:  02/21/2011  Time:  6:00pm 
   Aired On:  WSCV   Affiliate: Telemundo 
   Show: Noticiero 51
   Estimated Audience Number: 67,312
   Estimated Publicity Value: $3,047.21
   
   
3. Market: Cable [CA]
   Date:  02/25/2011  Time: 6:00am 
   Aired On:  TWC   
   Show: Wake Up With Al
   Estimated Audience Number: 281,352
   Estimated Publicity Value: $12,736.80
   
   
4. Market: Nationally Televised [NT]
   Date:  02/25/2011   Time: 8:30am 
   Aired On:  UNI   
   Show: Despierta America!
   Estimated Audience Number: 1,779,297 
   Estimated Publicity Value: $80,548.77 
   
   
5. Market: Nationally Televised [NT]
   Date:  02/25/2011   Time:  8:30am
   Aired On:  NBC   
   Show: Today
   Estimated Audience Number: 4,467,945
   Estimated Publicity Value: $202,263.87 
   
   
6. Market: Cable [CA]
   Date:  02/25/2011   Time:  10:00am
   Aired On:  TWC   
   Show: Wake Up With Al
   Estimated Audience Number: 300,932
   Estimated Publicity Value: $13,623.19
   
   
7. Market: Talk Shows [TA]
   Date:  02/28/2011   Time:  10:30pm
   Aired On:  WABC  Affiliate: ABC 
   Show: Rachel Ray
   Estimated Audience Number: 3,011,082 Estimated Publicity Value: $136,311.68 

• Market: Nationally Televised [NT]
  Date:  02/28/2011  Time:  4:00pm
  Aired On:  UNI   
  Show: El Gordo y La Flaca
  Estimated Audience Number: 1,679,391
  Estimated Publicity Value: $76,026.03 
  
  
• Market: Cable [CA]
  Date:  03/01/2011  Time: 12:00pm
  Aired On:  CNNE   
  Show: NotiMujer
  Estimated Audience Number: N/A
  Estimated Publicity Value: $N/A  
  
  
• Market: Cable [CA]
  Date:  03/03/2011  Time:  9:00pm
  Aired On:  COOK 
  Show: BBQ with Bobby Flay
  Estimated Audience Number: N/A
  Estimated Publicity Value: $N/A 
  
  
• Market: Cable [CA]
  Date:  03/03/2011   Time: 10:30pm
  Aired On:  FOOD   
  Show: Ace of Cakes
  Estimated Audience Number: 556,320
  Estimated Publicity Value: $25,184.60 
  
  
• Market: New York. NY [NY] [1] HUT: 7,515,330 DMA %: 6.48
  Date:  03/05/2011   Time: 7:30pm
  Aired On:  WNBC   
  Show: LX.TV 1st Look NY  
  Estimated Audience Number: 64,012
  Estimated Publicity Value: $2,897.82 
  
  
• Market: Miami-Ft. Lauderdale. FL [MI] [16] HUT: 1,580,580 DMA %: 1.36
  Date:  02/25/2011   Time: 6:00pm
  Aired On:  WPLG    Affiliate: ABC
  Show: Local 10 News at 6
  Estimated Audience Number: 67,817
  Estimated Publicity Value: $3,070.07 
  
  
• Market: Miami-Ft. Lauderdale. FL [MI] [16] HUT: 1,580,580 DMA %: 1.36
  Date:  02/25/2011   Time: 7:30pm
  Aired On:  WSVN    Affiliate: FOX
  Show: Deco Drive
  Estimated Audience Number: 36,972
  Estimated Publicity Value: $1,673.72 

The Festival’s EDITORIAL COVERAGE included the publications and websites mentioned below, among others, and had an approximate total circulation of over 3.8 billion! The following is a sample list of the newspapers, magazines, major websites, blogs, and additional media outlets that covered the 2011 Festival:

• NBC Today Show
  
• ABC Nightline
  
• ABC 10 - Miami
  
• NBC 6 - Miami
  
• CBS 4 - Miami
  
• WSVN 7 – Miami
  
• LX-TV
  
• Telemundo
  
• Televista
  
• Plum TV
  
• Ozersky TV
  
• New York Insider
  
• Food Network Canada
  
• The Beach Channel
  
• Shalom Productions
  
• WBGG 105.9
  
• Wynwood Radio
  
• Restaurant Radio America
  
• Radio El Espectador
  
• Food & Wine
  
• Travel + Leisure
  
• Food Network Magazine
  
• Every Day with Rachael
  
• Ray
  
• Maxim
  
• Redbook
  
• Fortune
  
• Delta Sky
  
• Black Book
  
• Family Circle
  
• Health Magazine
  
• Michelin Publications
  
• Wine Spectator
  
• Food Arts
  
• Saveur
  
• Esquire
  
• Selecta
  
• IDEA Fitness
  
• Restaurant Hospitality
  
• Ocean Drive
  
• La Floridita
  
• Bio Series
  
• Haute Living
  
• Miami Modern Luxury
  
• Boston Magazine
  
• Westchester Magazine
  
• Sarasota Magazine
  
• Boca Raton Magazine
  
• Aventura Magazine
  
• Vanidades
  
• Wine and Spirits Travel
  
• Uptown Magazine
  
• Restaurant Business
  
• Magazine
  
• Florida Travel & Life
  
• The Promenade
  
• Food Magazine
  
• People Magazine
  
• Parade
  
• Newsweek
  
• TIME
• New York Magazine
  

• Inc Magazine
  
• CNBC
  
• Paris Match
  
• WHERE Miami
  
• Foodie International
  
• Southern Hospitality
  
• Associated Press
  
• Wall Street Journal
  
• New York Post
  
• New York Daily News
  
• Boston Globe
  
• Metro France
  
• Times of London
  
• Observer Playground
  
• Miami Herald
  
• Sun Sentinel
  
• Broward/Palm Beach New
  
• Times
  
• Tampa Tribune
  
• El Nuevo Herald
  
• Miami Sun Post
  
• Miami New Times
  
• Boca Raton Observer
  
• Times Weekly
  
• Wire Newspaper
  
• Palm Beach Post
  
• Jamaica Observer
  
• AOL/Slashfood
  
• Austinist.com
  
• Huffington Post
  
• Eater
  
• NBC Feast
  
• Just Jared
  
• YumSugar
  
• Zagat.com
  
• Delish
  
• Metromix
  
• Behind The Burner
  
• Daily Beast
  
• Cookstr
  
• Daily Blender
  
• Always Hungry
  
• Cork Savvy
  
• Snooth.com
  
• E-gullett
  
• Bite of the Best
  
• Cooking in Stilettos
  
• Cakegrrl.com
  
• Pasta's Kitchen
  
• Lick My Spoon
  
• LunchBelle.com
  
• One Curly Fry
  
• E Dining News
  
• Miami.com
  
• WineFestNews
  
• ClassicWines.com
  
• Wine Business
  
• Univision.com
  
• Eats
  
• Vibe Cuisine
  
• Find Eat Drink
  
• Jewish Publishing Group