Home Festival About Why We Do It Sponsorship Marketing Archives Travel Our Friends Multimedia
Press Coverage
Editorial Coverage
Web Coverage
   
Follow Lee on Twitter
   

Visit the SOBE Facebook page

Visit the Flickr Photo page
Click here to download hi-res photos
   
Juicy Tidbits
Stay up to date with tickets, events and more click here to join our newsletter, Juicy Tidbits.
2010 Public Relations Summary

Press Coverage

The Festival received numerous ON-AIR MENTIONS, creating nearly 35,000,000 audience impressions and a total publicity value of approximately $1.6 million. An overview of clips is provided below:

 
  • CWT Show: Rachael Ray
    Market: Talk Shows [TA]
    Date:  03/08/2010  Time:  10:00am 
    Aired On:  WGN Affiliate
    Estimated Audience Number: 2,881,648 Estimated Publicity Value: $130,452 
  1. Market: Nationally Televised [NT]
    Date:  02/08/2010  Time:  9:00am  Aired On:  NBC    Show: Today
    Estimated Audience Number: 5,316,008  | Estimated Publicity Value: $240,655 

  2. Market: Nationally Televised [NT]
    Date:  03/08/2010  Time:  9:00am  Aired On:  UNI    Show: Despierta America - East
    Estimated Audience Number: 1,881,372  | Estimated Publicity Value: $85,169.71 

  3. Market: Cable [CA]
    Date:  02/02/2010  Time:  9:30pm  Aired On:  FOOD    Show: The Best Thing I Ever Ate
    Estimated Audience Number: 724,875  | Estimated Publicity Value: $32,815.09 

  4. Market: Cable [CA]
    Date:  02/05/2010  Time:  9:30pm  Aired On:  FOOD    Show: Diners  Drive Ins and Dives
    Estimated Audience Number: 724,875  | Estimated Publicity Value: $32,815.09 

  5. Market: Cable [CA]
    Date:  02/11/2010  Time:  11:00pm  Aired On:  HSN    Show: Emeril
    Estimated Audience Number: N/A  | Estimated Publicity Value: $N/A 

  6. Market: Cable [CA]
    Date:  02/24/2010  Time:  11:00am  Aired On:  TWC    Show: Day Planner
    Estimated Audience Number: N/A  | Estimated Publicity Value: $N/A

 

    • Market: Cable [CA]
      Date:  02/24/2010  Time:  8:00pm  Aired On:  FOOD    Show: Food Fest
      Estimated Audience Number: 548,312  | Estimated Publicity Value: $24,822.08 

    • Market: Cable [CA]
      Date:  02/25/2010  Time:  4:00am  Aired On:  FOOD    Show: Paula's Party
      Estimated Audience Number: 248,471  | Estimated Publicity Value: $11,248.28 

    • Market: Sirius [SZ]
      Date:  02/25/2010  Time:  1:00pm  Aired On:  MRTH  Affiliate: Sirius Show: Living Today  

    • Market: Miami-Ft. Lauderdale. FL
      Date:  02/26/2010  Time:  8:00pm  Aired On:  WPLG  Affiliate: ABC Show: Local 10 Special
      Estimated Audience Number: 72,236  | Estimated Publicity Value: $3,270.12 

    • Market: Cable [CA]
      Date:  02/27/2010  Time:  7:00am  Aired On:  TWC    Show: Weekend View
      Estimated Audience Number: 184,309  | Estimated Publicity Value: $8,343.66 

    • Market: Nationally Televised [NT]
      Date:  03/02/2010  Time:  4:00pm  Aired On:  UNI    Show: El Gordo y la Flaca   
      Estimated Audience Number: 1,550,154  | Estimated Publicity Value: $70,175.47 
 
Editorial Coverage

The Festival’s EDITORIAL COVERAGE included the publications and websites mentioned below, among others, and had an approximate total circulation of over 1.7 billion! The following is a sample list of the newspapers, magazines, major websites, blogs, and additional media outlets that covered the 2010 Festival:

   
  • Always Hungry
  • Amateur Gastronomer
  • AOL Slashfood
  • Associated Press
  • Aventura magazine
  • Behind the Burner
  • Biz Bash (NY, FL)
  • Black Book
  • Boca Raton Observer
  • CRAVINGS South Florida
  • Daily Beast
  • Daily Candy
  • Delish.com
  • Delta Sky magazine
  • Diario Las Américas
  • DINE Miami magazine
  • Dining Out Miami
  • Eater.com
  • Eats.com
  • Edible South Florida
  • El Nuevo Herald
  • El Sentinel
  • ESQUIRE
  • Every Day with Rachael Ray
  • NBC’s FEAST (Miami & New York)
  • Florida International magazine
  • Florida Table
  • Food & Wine’s Mouthing Off
  • Foodbuzz.com
  • Food Network magazine (December 2010)
  • FOXNews.com
  • GQ.com
  • Haute Living City Blog
  • Huffington Post
  • La Cocina no Muerde.com
  • Life & Style Weekly
  • Mango & Lime


  • Martha Stewart Living Radio
  • Miami.com
  • Miami Herald
  • Miami Living magazine
  • MIAMI magazine
  • Miami Monthly
  • Miami New Times Short Order
  • New York Insider TV
  • New York Magazine’s Grubstreet
  • New York Post
  • New York Times SUNDAY Magazine
  • New York Times (TRAVEL section)
  • Ocean Drive
  • Palm Beach Post
  • Parade.com
  • PEOPLE magazine
  • Popeater.com
  • Prevue magazine
  • Salon.com (Summer 2010)
  • Selecta magazine
  • SoBe Fit
  • Sun-Sentinel
  • TIME magazine
  • US Weekly
  • WHERE Miami magazine
  • Wine Business Monthly
  • Wine News
  • YouTube
  • YUMSUGAR.com
  • Zagat.com
  • 944 Miami

 

 
Web Coverage
 
  • abc7.com
  • abc.es
  • about.com
  • Bizbash Florida
  • Boston Magazine
  • Business Wire
  • Candy industry
  • Capital times
  • Daily candy
  • Dan’s papers
  • Deltasky.com
  • Eater
  • Earthtimes
  • el nuevo herald.com
  • financials.com
  • foodfit.com
  • Food And Beverage
    International
  • Food Ingredients First
  • Food Network Addict
  • Grubstreet
  • hispanic pr wire
  • hispanicbusiness.com
  • Hotel Online
  • Hotels Magazine
  • Market Wire
  • Market Watch

  • Media Week
  • Money Central
  • National Hotel Executive New York Post
  • Newsvine
  • Philadelphia Inquirer 
  • Pr Newswire
  • Puget Sound Business Journal
  • Qt Magazine
  • Sales And Marketing Management
  • South Beach Diet Information And Resources
  • South Florida Business Journal
  • Sun Sentinel.Com
  • Tampa Bay Online
  • The Beacon
  • The Business Press
  • The Charlotte Observer
  • The Commercial Appeal
  • The Daily Observer (Jamaica)
  • The Detroit News
  • The Journal Gazette
  • The Journal News
  • The Ledger
  • The Miami Herald
  • Winecompass.com
  • Classicwines.com
 

 

email